A Google Business Profile is the free listing that appears on Google Search and Google Maps when people look for a business. For many small businesses it brings more calls and visits than a website alone. Here is how to set it up properly.
Before you start
Keep these details ready: your exact business name, address or service area, phone number, website, opening hours, and your main services. Use the real name of your business, as it appears on your signboard and documents.
Setting it up
- Sign in with a Google account that you will keep long term.
- Search for your business name. If it does not exist, add it.
- Choose the category that best describes your main service.
- Enter your address, or choose a service area if you visit customers.
- Add your phone number and website.
- Complete the verification Google asks for. This can be a video, a code or a call.
Make the profile complete
After verification, finish every section. Add a clear description of what you do, your services, opening hours and real photos of your team, shop or work. Profiles that are complete look more trustworthy to customers.
Common mistakes to avoid
- Adding keywords to the business name. This can lead to suspension.
- Changing categories or names often after approval.
- Using an address that is not real.
- Ignoring reviews and questions from customers.
Keep it active
Post updates, offers and new photos regularly. Answer reviews politely. An active profile shows Google and customers that your business is open and cared for.
Setting up a profile correctly the first time saves a lot of trouble later. If you want help, our Google Business Profile service covers setup and monthly care. You can compare plans on the pricing page.